Sarah MacKay Robinson
Sarah MacKay Robinson, aka That Sarah Mac, is a digital marketer based in Tacoma WA serving clients everywhere.
Sarah MacKay Robinson graduated with a BA in English, Creative Writing with a focus in Poetry. She immediately went into marketing upon graduation and has worked in digital marketing since before Zune was on the market. IYKYK. Her degree combined with nearly two decades in the industry has produced an intensively creative marketing professional who’s obsessed with analytics. Content should always have a clear and strategic goal, but accomplish it without the audience knowing.
Sarah hand-built her career by saying yes and learning from industry experts at every opportunity. Since 2006 she's worked as a brand strategist, website developer, copywriter, paid search specialist, SEO consultant, client manager, social media manager, creative director, email manager, and content strategist (just to name a few). While her digital marketing skill set is wide — her true passion is words. As character limits shrink, her poetry prowess steps up. She is skilled in hitting the balance of engaging and informative storytelling, believing that you can educate in an entertaining way.
Working with a huge array of clients over the years, she's a skilled chameleon who toggles seamlessly between brand voices. This skill is attributed to her commitment to the immersive research required to translate industry language clearly and simply to the brand's ideal audience. No matter how complex or niche the industry language — from waiting room chairs to downloadable software to online yoga to organic fair-trade chocolate bars — she makes sure she's fluent.
Sarah has experience writing for every online channel including, but not limited to: newsletters, blogs, social media, paid search ads, POP, product information, team bios, packaging, seasonal campaigns, printables, direct mail, and more. Each channel has its own technical requirements, best practices, and rules. Sarah's commitment to ongoing education ensures her content is optimized for each channel using up-to-the-minute information.
